Privacy Policy

Welcome to the privacy policy of San Francisco Opera Association (“SFOA” / “us” / “we” / “our”).

SFOA has created this privacy policy in order to demonstrate our firm commitment to protect the privacy of individuals with whom we interact or otherwise obtain information about. The policy describes our information-gathering and dissemination practices for our website (https://www.sfopera.com) and services available through the website. By visiting our website, you are accepting the terms of this privacy policy, so please read the policy carefully.

We keep our privacy policy under regular review. Any changes to the policy will become effective upon the date of our posting of the revised policy on the Site. If you visit the Site following the effective date of the revised Policy, you will be deemed to have accepted the Policy’s updated terms. This version was last updated on January 15, 2025.

Our website and services are not intended for children, and we do not knowingly collect data relating to children under age 13.

This privacy policy is provided in a layered format so you can click through to the specific areas set out above. Alternatively, you can download a pdf version of the policy here:

San Francisco Opera Association Privacy Policy

A. Personal Data

For purposes of this privacy policy, we use the term “personal data” to mean any information relating to an identified or identifiable individual.

We may collect, use, store and transfer personal data about you when you provide it to us or make it accessible to us by using this website or otherwise. The types of personal data about you that we collect may include:
- Identity Data, such as your first name, last name, username or similar identifier, and title.
- Contact Data, such as your billing address, home address, delivery address, email address, and telephone numbers.
- Transaction Data, such as information on the choices you have made in selecting goods or services we offer (including tickets you have purchased or products you have obtained via our online shop), or whether you expressed an interest in obtaining or providing a particular product or service. The payment card information you provide in making a purchase through our online shop, however, is collected by our vendor Shopify, and its practices with respect to the privacy of that information are governed by Shopify’s privacy policy (Shopify Privacy Policy - Shopify), as indicated on the checkout page of our online shop.
- Financial Data, such as your bank account or payment card details, invoicing details, amounts of sums owed or provided, records of invoices paid and outstanding, and any other details of payments to or from you.
- Technical Data, which includes your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
- Profile Data, such your patron number if you are one of our patrons, your username and password if you have created an account with us, your interests, preferences, complaints, questions, comments, other feedback and any personal data that you provide to us in an application for volunteering with us, taking part in an audition, becoming a supernumerary, joining our national patrons club, working or interning with us (including information in your resume, cover letter, and application details such as your reasons for applying, preferences, skills and background).
- Usage Data, which is information about how you use our website, products and services.
- Marketing and Communications Data, which are the preferences you have expressed with respect to receiving marketing communications from us and your communication preferences.
It is important that the personal data we hold about you is accurate and current. Please keep us informed, by contacting us using the contact information at the end of this policy, if any of your personal data changes during your relationship with us. You may also request that we inform you about or delete the personal data that we have collected about you; we may grant such a request only if we are able to verify your identity in relation to the personal data you seek to learn about or to have deleted.

B. Cookies

We use cookies, which are small data files your web browser stores on your hard drive after accessing a particular website, to distinguish you as a user of our website from other users of the website. This helps us to facilitate your navigation and use of our website and services. We also use cookies that remember the pages you have visited and the links you have followed, and more generally to see how many visitors are on our Site and how visitors move around the Site. These cookies help us improve the way the Site works, for example, by ensuring that users are finding what they are looking for easily.

Some of the cookies we use on the website are provided by third-party vendors; for example, we use a “session” cookie to facilitate transactions through our online shopping cart which is issued from a vendor. Although these vendors may collect information about your usage of our website through their cookies, we do not permit them to use that information other than to help us improve the website and the services we offer through the website.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block cookies, you may not be able to access all or parts of our Site. To learn more about cookies, please visit http://www.allaboutcookies.org.

By using the Site, you are deemed to unambiguously agree to its use of any cookies that you do not disable.

Our website may also use “tracking tags” which are Uniform Resource Locators (URLs) that are added to a web page. These tags capture information regarding links that led you to our website.
We may use your personal data in a variety of ways, consistent with applicable law. The purposes for which we may use your personal data include:
- To communicate with you, including in response to your inquiries and to fulfill your requests;
- To provide you with information about our products and services and the benefits of those products and services, including by email if you provide your email address to us;
- To process transactions you initiate with us, such as ticket purchases, purchases you may make through our online shop, or donations you may make to our organization;
- To process any employment / volunteer / internship / audition / supernumerary application you submit to us
- To prevent fraud, including by confirming your identity;
- To administer and protect our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data), and to maintain and upgrade the security of data we have collected;
- To deliver relevant website content to you and to measure or understand the effectiveness of the content we serve to you;
- To comply with court orders, litigation procedures and other legal processes; to assist national law enforcement / security agencies; or to respond to requests from other public, governmental, or regulatory authorities; and
- For other legally permissible business purposes, including compliance and risk management, data analysis, and product development.
We may share your personal data with certain third parties, as described below:
- With service providers, including those who provide IT and system administration services, and professional advisers and consultants, including lawyers, bankers, auditors, accountants and insurers;
- With regulatory or governmental authorities, who require reporting of processing activities or disclosure of personal data in certain circumstances;
- In the event of a proposed or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our company or its assets, with the proposed or actual acquiring party or assignee;
- When required by applicable law or to comply with legal process, including to respond to requests from public and government authorities, with the designated or appropriate recipient;
- To enforce the terms and conditions for use of the website and this Policy; to protect and defend our rights and property; or to permit us to pursue available remedies or limit the damages that we may sustain, with appropriate recipients.
We do not sell personal data and we do not share personal data with non-affiliated parties for them to use for their own marketing purposes.
We will retain your personal data for as long as reasonably necessary to fulfill the purposes for which we collected it, including providing you with services and satisfying any applicable legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.