SFOpera - Assistant Marketing Manager, Subscriptions

Assistant Marketing Manager, Subscriptions

PURPOSE:  To assist in managing all San Francisco Opera subscription marketing (renewal and acquisition) campaigns, customer care and retention and new audience development and outreach efforts.

REQUIREMENTS:

  • Bachelor’s degree from an accredited college or university (preferred) or equivalent work experience
  • Minimum three (3) years’ experience in marketing, public relations, sales or arts
  • Knowledge of marketing principles including direct marketing, e-marketing; writing and copy-editing
  • Ability to manage multiple, competing priorities successfully
  • Ability to analyze and manage program effectiveness
  • Strong project management experience
  • Excellent customer service and problem solving skills
  • Proficiency in HTML; Wordfly or similar email platform
  • Familiarity with CRM programs, Tessitura preferred
  • Proficiency in Microsoft Office applications
  • Proficiency in graphic design software such as Photoshop, InDesign and Illustrator
  • Familiarity with operatic repertoire and artists (preferred)
  • Experience with print production and pre-press processes
  • Ability to work independently, prioritize tasks, and exercise good judgment and initiative
  • Ability to thrive in a fast-paced, rapidly changing environment
  • Outstanding interpersonal skills including the ability to interact with artists, staff, the public and volunteers in an effective, professional, confidential and tactful manner
  • Ability to communicate clearly and effectively, both orally and in writing
  • Knowledge of Chicago Manual of Style or Associated Press Style guides
  • Must perform the functions of the position in a safe manner

ESSENTIAL JOB FUNCTIONS:
Digital Marketing Initiatives

  • Creates and maintains subscription campaign email marketing schedule in accordance with the department's marketing strategies and initiatives
  • Writes emails draft copy for strategic subscription sales emails as assigned for supervisors' review and approval
  • Creates email content in Wordfly and traffics emails for editing and proofing
  • Proposes segmentation and targeting strategies for new and returning subscription patrons in coordination with Marketing Manager, Subscriptions and Marketing Analyst
  • Generates targeted email lists from Tessitura and deploys emails as directed by supervisors
  • Tracks and reports on email open rates and efficacy
  • Monitors and updates website in regards to subscription content and promotions
  • Tracks and reports on website traffic; makes proposals to increase traffic and online sales

Subscriber Retention Initiatives

  • Plans, organizes and manages all subscriber events with the assistance of the Marketing Coordinator, Subscriptions
  • Organizes and manages Subscriber Representative Program, including coordinating all initiatives with the Box Office
  • Tracks and reports on the efficacy of the Subscriber Representative Program
  • Creates, organizes and runs new Bus Program for subscribers and single ticket holders in South, East and North Bays

Direct Mail Initiatives

  • Manages creation of printed collateral including Renewal/Acquisition Postcards, Renewal Inserts, Out of Town Brochure and Subscriber Guide
  • Builds and extract lists from Tessitura for subscription mailings
  • Writes marketing collateral draft copy as assigned for supervisors’ review and approval

Supervisor Responsibility

  • Trains and manages on a day-to-day basis Marketing Coordinator, Subscriptions

SECONDARY FUNCTIONS:

  • Supports Subscriptions Manager in projects as assigned
  • Performs other job-related duties as assigned

APPLICATION INSTRUCTIONS:
E-mail required job application, cover letter and résumé with salary requirements directly to employment@sfopera.com or fax to (415) 551-6297.  No phone calls please. San Francisco Opera only retains résumés that are sent in response to specific, posted job openings.

 

Qualified applicants with arrest and conviction records will be considered for this position in accordance with the San Francisco Fair Chance Ordinance.

SAN FRANCISCO OPERA IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER COMMITTED TO DIVERSITY OF STAFF

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